Callum, the founder of Manly, was fed up. For years, he battled with stubborn B.O., dry, irritated skin, and a lack of quality products that actually worked for guys like him. He searched high and low for a solution but always came up empty—most products were full of harsh chemicals, or worse, they just didn’t deliver. Realising he wasn’t alone, Callum decided to take matters into his own hands. He envisioned a brand that wasn’t just about masking problems but actually solving them with natural ingredients that worked.

And so, Manly was born.

From day one, our mission has been simple: to create the best natural hygiene products for men, raising the bar for personal care, and transforming the way men think about their grooming routines. Thousands of happy customers later, we’re proud to be part of a movement that empowers men to feel fresh, clean, and confident—naturally.